Team

Sepita is CEO and a founding member of Yedeni and owns the direction of the company: which problem comes next, what is deliberately left alone, and what will show whether it worked.

Elias is CPO and a founding member of Yedeni. This is where it is decided what goes into the app and what doesn’t: which piece of feedback becomes a feature, how it should feel, and when it is finished enough to ship.

Daniel is CTO and a founding member of Yedeni and owns the technology behind the app. Most of the app’s code comes from Daniel, from the calculation behind a meal to what appears on screen because of it.

Samuel is CMO and a founding member of Yedeni and owns how the company presents itself: who Yedeni is for, which ways reach those people, and in which words.

Nam owns the design and interface of Yedeni, from the brand foundation to the app. Underneath sits a design system of colour roles, type and spacing scales, a ladder for elevation and shadow, and a fixed set of components for card, row, field, button and pill: every role has exactly one component, and where a role is missing, the existing component gains an axis instead of the app gaining another thing. Then there is the part you don’t see. Loading, empty, error and offline look the same everywhere, Android is built alongside instead of catching up, tap targets, type sizes and line breaks are checked on the device, and the rules behind it are written down. This website is by Nam as well.